Farfetch Farfetch First 2026

Description

This Farfetch First campaign image captures an older woman with long white hair walking across a zebra crossing in an urban setting. She wears a colorful patterned dress paired with purple heels and carries a handbag. The high-angle overhead perspective emphasizes the diagonal white stripes of the pedestrian crossing against the grey asphalt. The image was photographed by Tanya and Zhenya Posternak with fashion direction by Tati Cotliar.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Road

Context

Advertising Campaign