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BrandEtro
ProjectHoliday 2024 Ad Campaign
Panettone and pandoro cakes arranged with decorative patterned gift boxes against a green curtain background

Etro Holiday 2024 Ad Campaign 2024

Associated creatives

Marco de Vincenzo
Marco de VincenzoEtro Creative Director
Macs Iotti
Macs IottiCreative Director
Luigi Bianco
Luigi BiancoModels
Nick Rea
Nick ReaModels
Ragnheidur Gudjonsdottir
Ragnheidur GudjonsdottirModels
Tang Yi
Tang YiModels
Mariam Battistelli
Mariam BattistelliModels
Alessandro Negrini and Fabio Pisani
Alessandro Negrini and Fabio PisaniModels
Simone Rutigliano
Simone RutiglianoStylist
Simone Bart Rocchietti
Simone Bart RocchiettiCasting Director

Tags

festive food packagingpandoro cakepanettone cakedecorative gift tinspaisley pattern tinsblue damask tinsholiday cakes

Description

This image for the Etro Holiday 2024 ad campaign features traditional holiday baked goods presented as luxury gifts. A dusted pandoro cake sits centrally on a patterned plate, surrounded by several ornate cylindrical tins adorned with intricate blue damask and magenta paisley patterns. In the background, an unwrapped panettone rests on a stacked tin box against a backdrop of deep green pleated velvet curtains and a wooden surface. The composition is brightly lit with warm studio lighting, accentuating the rich textures and decorative surfaces of the packaging.

Style

Vertical, Commercial, Warm, Clean

Industries

CPG / Packaged Food

Background

Set-dressed

Context

Advertising Campaign