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BrandEtro
ProjectHoliday 2024 Ad Campaign
Man in dark velvet suit holding playing cards standing in a green patterned room

Etro Holiday 2024 Ad Campaign 2024

Associated creatives

Marco de Vincenzo
Marco de VincenzoEtro Creative Director
Macs Iotti
Macs IottiCreative Director
Luigi Bianco
Luigi BiancoModels
Nick Rea
Nick ReaModels
Ragnheidur Gudjonsdottir
Ragnheidur GudjonsdottirModels
Tang Yi
Tang YiModels
Mariam Battistelli
Mariam BattistelliModels
Alessandro Negrini and Fabio Pisani
Alessandro Negrini and Fabio PisaniModels
Simone Rutigliano
Simone RutiglianoStylist
Simone Bart Rocchietti
Simone Bart RocchiettiCasting Director

Tags

man in velvet suitvelvet suitman holding playing cardsplaying cardssilk scarf

Description

This portrait from Etro's Holiday 2024 ad campaign features a man standing in a classically styled room with patterned green wallpaper. He wears a dark velvet suit over a patterned shirt, with a silk scarf draped at his waist, and holds a fan of playing cards in one hand. The scene is framed by a doorway, capturing warm interior lighting and rich textural fabrics. Direction comes from creative director Marco de Vincenzo and art director Macs Iotti, with styling by Simone Rutigliano.

Style

Vertical, Commercial, Warm

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Burgundy (30%)

Background

Set-dressed

Context

Advertising Campaign