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Digital screen displaying a portrait of an East Asian woman with dark hair and a dark top for Ecolor brand identity.

Ecolor Brand Identity 2025

Associated creatives

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Description

This vertical portrait features an East Asian woman with dark hair and a serious expression, wearing a dark green top against a dark neutral backdrop. The image is presented as a digital display within a dark wall panel, showcasing the white ecolor logo centrally across the composition. Creative direction is led by Eugenio Petrosino, with graphic design by Multiverse Studio, senior design by Luca Longobardi, and brand strategy by Ilaria Rita Iannone. Additional credits include motion by Vittorio Russo, CGI and sound by Adriano Tenore, and photography by Felicia M. Iannone and Ludovica Formisano as part of the brand identity project.

Style

Vertical, Commercial, Clean, Matte

Industries

Haircare

Color

Forest Green (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Advertising Campaign