Brand
ProjectBrand Identity
Ecolor Brand Identity 2025
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Description
This motion graphics video for the Ecolor brand identity was created by creative director Eugenio Petrosino, with contributions from Multiverse Studio, Luca Longobardi, Ilaria Rita Iannone, Vittorio Russo, Adriano Tenore, Felicia M. Iannone, and Ludovica Formisano. The sequence features a human silhouette dynamically assembling from glowing particles and dust against a dark background. Typography overlays display custom results and brand messaging throughout the sequence. The visual style employs dark tones, CGI elements, and textural particle animation.