Ecolor

Jul 2025

Ecolor’s brand identity project establishes a visual language centered on precision engineering and professional beauty solutions. Developed by creative director Eugenio Petrosino and Multiverse Studio, the identity leans into a clean, minimalist aesthetic characterized by monochromatic dark tones and cinematic motion graphics. The campaign utilizes a series of structured vignettes, ranging from research-focused portraits and CGI product interfaces to technical wireframe animations that illustrate the dispenser unit’s mechanical specifications. Supporting design efforts include contributions from senior designer Luca Longobardi and brand strategist Ilaria Rita Iannone. The technical execution incorporates sophisticated CGI and particle animation by Adriano Tenore, alongside dynamic motion work by Vittorio Russo. Complementing these digital assets, photographers Felicia M. Iannone and Ludovica Formisano provide high-contrast imagery that anchors the brand in a professional, scientific environment. This comprehensive design system maintains a consistent, polished look across both digital interfaces and urban architectural displays.

Vertical, Commercial, Clean