Logo
Digital screen displaying a portrait of an East Asian woman with dark hair and a dark top for Ecolor brand identity.
Black woman wearing protective lab goggles and a white lab coat in a research laboratory setting.
Large digital billboard featuring Ecolor brand identity with a woman model and text displayed in a public terminal space
Close-up of a smartphone displaying the Ecolor brand identity app interface on a dark background
Three vertical mockup screens displaying Ecolor brand identity design with machinery details, silhouettes, and product surfaces.
Digital screen displaying a portrait of an East Asian woman with dark hair and a dark top for Ecolor brand identity.
Black woman wearing protective lab goggles and a white lab coat in a research laboratory setting.
Large digital billboard featuring Ecolor brand identity with a woman model and text displayed in a public terminal space

Ecolor Brand Identity 2025

About

Ecolor’s brand identity project establishes a visual language centered on precision engineering and professional beauty solutions. The work, directed by Eugenio Petrosino with graphic design by Multiverse Studio, balances industrial technicality with a clean, modern commercial aesthetic. Across digital displays, mobile interfaces, and motion graphics, the project leans into a minimalist, monochromatic palette featuring CGI elements and clean typography. Supporting the system, senior designer Luca Longobardi and brand strategist Ilaria Rita Iannone integrated scientific-focused imagery with sophisticated UI design, while motion designer Vittorio Russo and CGI artist Adriano Tenore executed detailed technical wireframes and particle animations. Photographers Felicia M. Iannone and Ludovica Formisano contributed portraits that ground the technical focus in professional environments, utilizing a low-key, chiaroscuro lighting style. The comprehensive rollout encompasses digital billboard mockups, smartphone interface design, and animation sequences that showcase the brand’s color precision systems.

Brand

Ecolor

Credits

Multiverse Studio
Graphic Design
Eugenio Petrosino
Creative Director
Luca Longobardi
Senior Designer
Ilaria Rita Iannone
Brand Strategist
Vittorio Russo
Motion

Styles

VerticalCommercialClean
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