Ecolor: Brand Identity

Jul 2025

Ecolor’s brand identity project establishes a visual language centered on precision engineering and professional beauty solutions. The work, directed by Eugenio Petrosino with graphic design by Multiverse Studio, balances industrial technicality with a clean, modern commercial aesthetic. Across digital displays, mobile interfaces, and motion graphics, the project leans into a minimalist, monochromatic palette featuring CGI elements and clean typography. Supporting the system, senior designer Luca Longobardi and brand strategist Ilaria Rita Iannone integrated scientific-focused imagery with sophisticated UI design, while motion designer Vittorio Russo and CGI artist Adriano Tenore executed detailed technical wireframes and particle animations. Photographers Felicia M. Iannone and Ludovica Formisano contributed portraits that ground the technical focus in professional environments, utilizing a low-key, chiaroscuro lighting style. The comprehensive rollout encompasses digital billboard mockups, smartphone interface design, and animation sequences that showcase the brand’s color precision systems.

Vertical, Commercial, Clean