Dusk Duskmas 2024
Associated creatives
Tags
Description
An outdoor advertising billboard is mounted on a building exterior, featuring a wide multi-panel display for the Duskmas project by creative director Sarah Downton. The billboard is divided into three distinct sections, each displaying a different campaign portrait with bold serif lettering spelling out Duskmas in red and yellow tones. In the left panel, an older woman with white bob hair wears red spectacles and a yellow textured top with prominent pink beaded jewellery. The middle panel depicts a blonde woman wearing a tiara and holding a bunch of leafy greens. The right panel shows a man in a patterned green shirt wearing party headwear and black-rimmed glasses while eating at a yellow sofa. Below the large display, a pedestrian walks along the pavement in front of the street-level installation.
Style
Horizontal, Commercial, Clean
Industries
Digital Media & Publishers
Background
Street
Context
Out of Home (OOH)