Bonds Double Rainbouu 2024

Description

This vertical campaign portrait features a blonde woman posing against a vibrant yellow textured wall, captured by photographer Byron Spencer with creative direction by Nikki Metzner for Bonds. The subject wears a bright blue short-sleeved button-up shirt featuring a pink floral pattern, accessorized with a matching blue crossbody fanny pack worn across her chest. She holds a light blue smartphone in her hands, looking forward with a neutral expression. The natural lighting highlights the relaxed styling of the Double Rainbouu project, capturing a casual lifestyle aesthetic with vivid primary colour contrast.

Style

Lifestyle, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Context

Advertising Campaign