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BrandDior
ProjectCruise 2024 Ad Campaign
Two models in floor-length white lace dresses seated against a textured beige backdrop with an arched mirror and small agave plant.

Dior Cruise 2024 Ad Campaign 2023

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Creative Director
Brigitte Niedermair
Brigitte NiedermairPhotographer
Ana Miguel
Ana MiguelModels
Sara Esparza
Sara EsparzaModels
Celic Dorig
Celic DorigModels
Maryel Uchida
Maryel UchidaModels
Ana Oliveira
Ana OliveiraModels
and Sara Caballero
and Sara CaballeroModels
Elin Svahn
Elin SvahnStylist
Guido Palau
Guido PalauHair
Peter Philips
Peter PhilipsMakeup
Alexander Bock
Alexander BockSet Designer

Tags

two models in white dressestwo models seatedwhite lace dresswhite lace gownlace dresstan leather shoulder bagleather shoulder bagmetallic statement belt

Description

For the Dior Cruise 2024 advertising campaign, photographer Brigitte Niedermair captures two models seated in matching elaborate floor-length white lace gowns. Styled by Elin Svahn under the creative direction of Maria Grazia Chiuri, the composition is set against an earthy, textured taupe studio backdrop. Positioned between the models, a wall-mounted arched mirror reflects two facing side profiles, while a solitary succulent sits at the base of the frame. One model wears a long-sleeved lace dress cinched with an ornate metallic belt and butterfly necklace, while the other wears a short-sleeved silhouette paired with a tan leather shoulder bag.

Style

Editorial, Horizontal, Earthy, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Off-White (70%)
Camel (20%)

Background

Textured Backdrop, Shopping Centre

Context

Advertising Campaign