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Dior Cruise 2024 campaign diptych showing a model in a grey plaid suit seated beside branches and a model in an embroidered black jacket.

Dior Cruise 2024 Ad Campaign 2023

Associated creatives

Tags

Description

A dual-panel fashion campaign photograph for the Dior Cruise 2024 collection, photographed by Brigitte Niedermair with creative direction by Maria Grazia Chiuri. The left panel shows a model seated on a dark wooden chair wearing a tailored grey three-piece houndstooth suit, white dress shirt, black tie, and two-tone brogues, surrounded by intertwined bare branches and scattered orange marigolds on the studio floor. The right panel captures a rear view of a model in a black structured jacket and dress adorned with pink floral and butterfly embroidery, styled with braided pigtails secured by a butterfly accessory. The entire composition features warm, neutral earth tones with refined studio lighting and the Dior wordmark positioned at the bottom right.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (40%)

Background

Textured Backdrop, Rooftop

Context

Advertising Campaign