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BrandDior
ProjectCruise 2024 Ad Campaign
Model wearing black cat-eye glasses and a butterfly earring beside colorful blooming plants with exposed roots against a brown backdrop.

Dior Cruise 2024 Ad Campaign 2023

Associated creatives

Maria Grazia Chiuri
Maria Grazia ChiuriDior Creative Director
Brigitte Niedermair
Brigitte NiedermairPhotographer
Ana Miguel
Ana MiguelModels
Sara Esparza
Sara EsparzaModels
Celic Dorig
Celic DorigModels
Maryel Uchida
Maryel UchidaModels
Ana Oliveira
Ana OliveiraModels
and Sara Caballero
and Sara CaballeroModels
Elin Svahn
Elin SvahnStylist
Guido Palau
Guido PalauHair
Peter Philips
Peter PhilipsMakeup
Alexander Bock
Alexander BockSet Designer

Tags

model wearing cat eye glassescat eye glassesblack cat eye glassesblack eyeglassesbutterfly earringwhite butterfly drop earringblack high neck topbraided hair

Description

A striking commercial portrait from the Dior Cruise 2024 advertising campaign, photographed by Brigitte Niedermair with creative direction by Maria Grazia Chiuri. The model poses in profile wearing bold black cat-eye eyeglasses, a sculptural white butterfly drop earring, and a high-collared black garment, her hair slicked into a neat braid. In the midground alongside her sits a botanical installation featuring various vibrant flowers and their exposed root systems emerging from dark soil. Soft, artful studio lighting complements the warm, muted brown textured backdrop, with the iconic Dior logo positioned in the lower right corner.

Style

Horizontal, Commercial, Moody, Earthy

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (80%)

Background

Set-dressed

Context

Advertising Campaign