Dick's Sporting Goods Dick's Movement 2024

Description

This video advertisement created for Dick's Sporting Goods highlights the history of female athletics and sports apparel development. The narrative transitions from historical archival footage of women sewing garments to modern athletic scenes featuring women engaged in fitness training, Pilates, cycling, rock climbing, and outdoor sports. Warm tones and vintage color grading unify the historical and contemporary segments. The project was produced for Dick's Movement with sound design by SoStereo.