Desigual Earth Collection 2024

Description

A two-panel campaign visual for Desigual's Earth Collection, featuring art direction by Lu Mata and photography by Josep Moré. On the left, a full-length shot shows a blonde model standing against a vibrant blue industrial backdrop wearing an oversized washed grey denim jacket, matching straight-leg jeans, a white tank top, and dark shoes. The right panel presents a closer crop highlighting the ribbed white tank top, the denim jacket sliding off the shoulder, and layered necklace accessories. Sharp natural sunlight casts distinct, high-contrast diagonal shadows across the blue surface.

Style

Horizontal, Commercial, Saturated

Techniques

Hard Light

Industries

High Street Fashion

Color

Background

Commercial Kitchen

Context

Advertising Campaign