Desigual Earth Collection 2024

Description

A split-frame fashion campaign layout for the Desigual Earth Collection, art directed by Lu Mata and photographed by Josep Moré. The left panel features a close-up portrait of a blonde model illuminated by direct sunlight against a warm mustard yellow backdrop, wearing a black cropped top, dark jacket, and wave-patterned waistband. The right panel presents a high-angle, desaturated urban wide shot of the model standing on concrete pavement beside a corrugated metal wall with prominent shadows. Stylized cursive lettering across the lower right frame reads 'Earth collection' above French descriptive typography.

Style

Horizontal, Graphic, Editorial

Techniques

Typography, Hard Light

Industries

High Street Fashion

Color

Context

Advertising Campaign