Brand Identity 2019

Description

This brand identity project for De Utrechtse Boekenbar features custom typographic design created by Daan Rietbergen. A white vertical bookmark featuring bold blue and orange lettering rests against an open grey spiral-bound notebook. Natural light casts sharp diagonal shadows across the composition, highlighting the printed text and clean paper textures. The design utilizes stark color contrasts and modern layout principles to establish a distinct visual presence. The minimal staging emphasizes the graphic elements without additional distracting props.

Style

Artistic, Vertical, Clean, Minimalist

Techniques

Natural light

Color

Context

Advertising Campaign