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Two printed paper cards featuring blue and red repeating typography on a grey background

Brand Identity 2019

Associated creatives

Description

This image presents two printed paper cards resting on a neutral grey background as part of a brand identity project for De Utrechtse Boekenbar. The card on the left displays vertical columns of repeating text rendered in bold blue and red typography, with the brand name positioned at the bottom. The card on the right features blue sans-serif typography reading ter waarde van alongside currency and address details. Clean lighting and sharp composition highlight the graphic design work by Daan Rietbergen.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Royal Blue (50%)

Scarlet (50%)

Background

Grey Seamless

Context

Advertising Campaign