ProjectBrand Identity
Brand Identity 2019
Associated creatives
Tags
Description
An exterior daytime shot displays a white wooden A-frame sandwich board sign created for the brand identity of De Utrechtse Boekenbar. The sign features bold blue and red repeating typography reading BOEKENBAR alongside clean sans-serif text indicating BOOKSHOP, COFFEE & EVENTS. Positioned on a paved sidewalk in front of a white building facade with a large shop window, two wooden chairs with metal frames sit next to the open doorway. Daan Rietbergen designed the graphic design elements for this project. Natural daylight illuminates the scene.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Background
Street
Context
Advertising Campaign