Brand Identity 2019

Description

This graphic design project for De Utrechtse Boekenbar, created by Daan Rietbergen, showcases a custom-designed bookmark resting on the pages of an open book. The bookmark features bold, repeated typography in orange and blue tones spelling out photography alongside the brand name at the bottom. The composition is captured with natural lighting casting a soft shadow diagonally across the spread, highlighting the clean paper textures and minimal editorial layout. The piece forms part of a cohesive visual identity system designed for the bookstore.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Natural light

Industries

Digital Media & Publishers

Color

Background

Paper Texture

Context

Advertising Campaign, Website / Web