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Brand
Chili’s
ProjectJoey Chestnut Challenge

Chili’s Joey Chestnut Challenge 2026

Associated creatives

William McVay
William McVay

Tags

joey chestnutcompetitive eater joey chestnutjoey chestnut holding beltjoey chestnut in commercialjoey chestnut eating challenge

Description

Competitive eater Joey Chestnut stars in this commercial for Chili's titled Joey Chestnut Challenge, directed by William McVay. The video features dramatic stage lighting with red accents inside a restaurant setting, showcasing promotional meal combos including a cheeseburger and fries. Chestnut holds up a championship belt as he prepares for a large meal challenge.