Chili’s: Joey Chestnut Challenge
Brand
Date
Mar 2026
Description
Chili’s leans into a high-stakes restaurant atmosphere for the Joey Chestnut Challenge campaign. Directed by William McVay, the commercial captures competitive eater Joey Chestnut preparing for a meal challenge featuring promotional cheeseburger and fry combos. The execution utilizes dramatic stage lighting and saturated red accents to mirror the intensity of a live sporting event, captured through a live-action technique. The film focuses on the central personality alongside the restaurant's signature menu items.
Style
Horizontal, Commercial, Golden Hour
Industries
Color
Crimson
Jet Black
Pure White
Background
Bar
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.