Chili’s
Joey Chestnut Challenge
Brand
ProjectJoey Chestnut Challenge
Date
Mar 2026
Description
Chili’s enlists competitive eater Joey Chestnut for this commercial project, highlighting the brand’s promotional meal combos through a high-energy lens. Directed by William McVay, the spot leans into a dramatic aesthetic, utilizing stylized stage lighting and vivid red accents to frame the restaurant experience. The narrative captures Chestnut preparing for a food challenge, showcasing a cheeseburger and fries while establishing the competitive stakes of the promotion. The production relies on a live-action technique, maintaining a focused intensity throughout the film.
Style
Horizontal, Commercial, Golden Hour
Industries
Restaurants
Color
Crimson
Jet Black
Pure White
Background
Bar
Context
TVC / TV Commercial
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.