BrandCartier
ProjectPanthere de Cartier

Cartier Panthere de Cartier 2026
Associated creatives
Tags
Description
This close-up portrait features actor Li Xian for the Panthere de Cartier campaign, photographed by Robin Galiegue. The subject is posed with a hand raised to his face, prominently displaying sculptural Panthere rings on his fingers. He wears a textured red sweater against a stark dark background. The lighting is low-key and dramatic, casting soft shadows across the face and highlighting the reflective metallic surfaces of the jewellery. Creative direction was led by David Lane and Johanna Bonnevier, with styling by Julian Ganio and set design by Jeanne Briand.
Style
Editorial, Vertical, Moody, Matte
Techniques
Low-key / chiaroscuro
Industries
Jewellery
Color
Burgundy (50%)
Background
Black Seamless
Context
Advertising Campaign





