Identity Brand Identity 2020

Associated creatives

Morse StudioProjects by

MotleyProjects by

ILVZ EstudioProjects by

Roser PadrésProjects by

PralineProjects by

Description

A vertical black and white advertising poster is mounted centrally on a weathered urban wall composed of red brick sections and aged concrete panels. The poster features prominent typography reading NEW COLLECTION CRYOTIC OTONO 2019 alongside repeating brand text layouts and a website URL at the bottom. The surrounding wall exhibits a mix of weathered textures, rough plaster, and reddish-brown brickwork. The composition is captured straight-on in natural daylight.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Typography, Natural light

Color

Pure White (70%)

Jet Black (30%)

Background

Residential Building

Context

Out of Home (OOH)