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BrandBoyds
ProjectBrand Identity
Close-up of a man wearing a dark corduroy blazer over a white turtleneck sweater with a patterned pocket square.

Boyds Brand Identity 2026

Associated creatives

Defy
DefyDesign

Tags

dark corduroy blazercorduroy blazerdark blazermenswear jacketwhite turtleneck sweaterwhite turtleneckturtleneck sweaterorange pocket squarepocket squarefloral lapel pinlapel pin

Description

This close-up shot for the Boyds brand identity project showcases detailed menswear tailoring. A person is captured from the chest up, wearing a dark grey corduroy blazer with wide wales and structured lapels. Layered underneath is a textured white cable-knit turtleneck sweater. A small floral lapel pin and a bright orange pocket square with a repeating floral pattern add pops of color to the breast pocket. The background reveals warm wooden shelving and an orange wall, suggesting an upscale retail or boutique setting.

Style

Horizontal, Commercial, Clean

Industries

Designer Fashion

Color

Charcoal (60%)
Cream (30%)
Burnt Orange (10%)

Background

Showroom

Context

Advertising Campaign