Boyds

Jan 2026

Boyds establishes a comprehensive brand identity that balances high-end menswear tailoring with a playful, graphic sensibility. The project spans multiple formats, from live-action retail documentation and editorial portraiture to motion graphics and illustrative print campaigns. By juxtaposing structured apparel details against unexpected, surreal motifs like floral blossoms and gymnasium settings, the brand creates a distinct visual language. The project utilizes clean layouts and motion graphics to unify varied assets, including archival photography and custom typography. Design work by Defy and Visie Admin highlights a meticulous approach to merchandising and textile textures, employing a palette of warm wood, deep blues, and bold floral accents to define the retail experience.

Horizontal, Commercial, Clean