Boyds Brand Identity 2026

Description

A portrait of a Black man in his 30s standing chest-deep in a swimming pool for the Brand Identity project by Boyds. He wears a dark blue suit jacket, a crisp white shirt, a bright red patterned necktie, and dark sunglasses. Large white serif typography reading Gerald is overlaid across the upper portion of the frame, partially obscuring the water background. The lighting is bright and even, highlighting water droplets glistening on his suit jacket. The composition is centered and balanced, set against the rippling surface of an outdoor swimming pool.

Style

Horizontal, Commercial, Desaturated

Techniques

Underwater

Color

Background

Outdoor Pool

Context

Advertising Campaign