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BrandBoyds
ProjectBrand Identity
Vintage print ad for Boyds featuring a figure in a pinstripe suit with a large flower head holding a tall stack of sandwiches.

Boyds Brand Identity 2026

Associated creatives

Defy
DefyDesign

Tags

flower head figurefigure in pinstripe suitpinstripe suitstack of sandwichesflower headsandwichessuit

Description

This vintage print advertisement for Boyds showcases a surreal illustrated figure wearing a dark pinstripe suit and a striped tie. Instead of a human head, the figure features a large, detailed daisy-like flower blossom. In one hand, the suited figure holds an impossibly tall stack of sandwiches piled high. The entire image has the grainy texture and monochromatic halftone appearance of historical newspaper print. Text at the top poses a promotional question above the illustration. The composition blends graphic illustration with absurdist imagery for a retail brand campaign.

Style

Artistic, Horizontal, Monochrome, 1970s

Techniques

Ink

Industries

Department Stores

Color

Charcoal (70%)
Off-White (30%)

Context

Out of Home (OOH)