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Brand
BOSS
ProjectBOSS WI24 Boss Black Collection
Portrait of a Black man wearing a brown puffer jacket, turtleneck, and matching cap against a neutral grey studio background

BOSS BOSS WI24 Boss Black Collection 2024

Associated creatives

William Arcand
William ArcandPhotographer
Vanessa Reid
Vanessa ReidFashion Editor/Stylist
Theresa Baena
Theresa BaenaArt Director
Neil Moodie
Neil MoodieHair Stylist
Gloria Rico
Gloria RicoMakeup Artist
Monika Domarke
Monika DomarkeCasting Director
Stefanie Grau
Stefanie GrauSet Designer
Amerigo Valenti
Amerigo ValentiModel
Andrea Quaranta
Andrea QuarantaModel
Hanhan Wang
Hanhan WangModel
Hanna Felding
Hanna FeldingModel
Kuany Atem
Kuany AtemModel
Rui Huila
Rui HuilaModel
Wang Han
Wang HanModel

Tags

black man wearing brown puffer jacketblack manman in brown puffer jacketbrown puffer jacketpuffer jacketturtleneckbrown capcap

Description

This portrait from the BOSS WI24 Boss Black Collection features a model wearing a textured brown puffer jacket, a matching zipped collar layer, a ribbed turtleneck, and a brown cap. The lighting is soft and directional, highlighting the rich fabric textures and deep earth tones of the layered outerwear. The composition is a vertical crop set against a seamless neutral grey studio background. William Arcand photographed the campaign with styling by Vanessa Reid and art direction by Theresa Baena.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light, Soft Light

Industries

Menswear

Color

Camel (70%)
Espresso (30%)

Background

Grey Seamless

Context

Advertising Campaign