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Brand
BOSS
ProjectBOSS WI24 Boss Black Collection
Model wearing white beanie, cream fleece jacket, and brown trousers carrying a dark crossbody bag on a wooden floor.

BOSS BOSS WI24 Boss Black Collection 2024

Associated creatives

William Arcand
William ArcandPhotographer
Vanessa Reid
Vanessa ReidFashion Editor/Stylist
Theresa Baena
Theresa BaenaArt Director
Neil Moodie
Neil MoodieHair Stylist
Gloria Rico
Gloria RicoMakeup Artist
Monika Domarke
Monika DomarkeCasting Director
Stefanie Grau
Stefanie GrauSet Designer
Amerigo Valenti
Amerigo ValentiModel
Andrea Quaranta
Andrea QuarantaModel
Hanhan Wang
Hanhan WangModel
Hanna Felding
Hanna FeldingModel
Kuany Atem
Kuany AtemModel
Rui Huila
Rui HuilaModel
Wang Han
Wang HanModel

Tags

black man wearing white beanieblack manman wearing white beaniewhite beaniecream fleece jacketfleece jacketbrown trouserstrousersbrown crossbody bagcrossbody bag

Description

This portrait from the BOSS WI24 Boss Black Collection campaign features a male model standing on a rustic wooden plank floor against a neutral grey studio backdrop. The subject wears a textured cream-colored beanie, a matching turtleneck sweater underneath a structured white fleece jacket, and dark brown trousers. A dark brown crossbody bag is slung over his shoulder, adding a functional accessory to the layered outfit. The lighting is soft and directional, casting gentle shadows that emphasize the tactile fabrics and relaxed tailoring. Photographed by William Arcand with styling by Vanessa Reid.

Style

Vertical, Commercial, Earthy, Clean

Techniques

Soft Light

Industries

Menswear

Color

Pure White (50%)
Espresso (50%)

Background

Grey Seamless

Context

Advertising Campaign