Bayzat Brand Identity 2020

Description

This outdoor advertising campaign features a large branded billboard for Bayzat set against a towering skyscraper. The multi-panel billboard displays bold purple and black branding, prominent typography reading Bayzat, and a graphic panel featuring a smiling woman in a pink hoodie and blue jeans holding a mobile device. Two pedestrians are visible walking along the paved sidewalk in the foreground under bright daylight. The composition captures a modern urban commercial display designed by Ragged Edge for the Brand Identity project.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Apps & Digital Platforms

Color

Background

Street

Context

Out of Home (OOH)