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BrandBalmain
ProjectHoliday 2023 Ad Campaign
Model standing on a snowy stone pedestal wearing a split black and white evening gown under night snow for Balmain.

Balmain Holiday 2023 Ad Campaign 2023

Associated creatives

Olivier Rousteing
Olivier RousteingBalmain Creative Director
Ben Kelway
Ben KelwayArt Director
Theo Liu
Theo LiuPhotographer
Barbara Valente and Max Gottschalk
Barbara Valente and Max GottschalkModels
Mel Ottenberg
Mel OttenbergStylist
Charlie Le Mindu
Charlie Le MinduHair
Jamal Scott
Jamal ScottMakeup
Anita Bitton
Anita BittonCasting Director
Nick Thalhuber
Nick ThalhuberSet Designer
Now Open
Now OpenProduction

Tags

woman in black and white gownblack and white gownevening gownbalmain dressmodel posing outdoors

Description

This fashion campaign image for Balmain's Holiday 2023 collection was captured by photographer Theo Liu with art direction by Ben Kelway and styling by Mel Ottenberg. The photograph features a model posing atop a snowy stone pedestal against a dark night sky filled with falling snow. The subject wears a striking high-contrast evening gown featuring split black and white panels, embellished star detailing, and a high slit. Dramatic flash lighting illuminates the scene, highlighting the falling snowflakes and creating an intense, atmospheric mood.

Style

Editorial, Vertical, Moody, Monochrome

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Night Sky

Context

Advertising Campaign