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Brand
The Coca-Cola Company
ProjectBalikbayan Magic Case Study

The Coca-Cola Company Balikbayan Magic Case Study 2025

Associated creatives

VML Canada
VML CanadaAgency / Creative
School Editing
School Editing
TA2 Sound + Music
TA2 Sound + MusicMusic / Sound
MOWAD
MOWADProduction
WPP Open X
WPP Open XAgency / Creative
Weber Shandwick Toronto
Weber Shandwick TorontoMedia

Tags

balikbayan boxcoca-cola case study videofilipino community canadaholiday care packagefamily celebration video

Description

This video case study for The Coca-Cola Company explores the cultural significance of Balikbayan boxes sent by the Filipino community in Canada during the holidays. The visual sequence features archival imagery, snowy Canadian landscapes, festive decorations, and intimate family moments of packing and shipping gifts to loved ones. The narrative underscores themes of homecoming, distance, and enduring connection, supported by a warm visual palette and heartfelt interviews.