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The Coca-Cola Company Balikbayan Magic Case Study 2025

About

This video case study for The Coca-Cola Company explores the cultural significance of Balikbayan boxes sent by the Filipino community in Canada during the holidays. The visual sequence features archival imagery, snowy Canadian landscapes, festive decorations, and intimate family moments of packing and shipping gifts to loved ones. The narrative underscores themes of homecoming, distance, and enduring connection, supported by a warm visual palette and heartfelt interviews.

Brand

The Coca-Cola Company

Project

The Coca-Cola Company Balikbayan Magic Case Study 2025

Keywords

balikbayan boxcoca-cola case study videofilipino community canadaholiday care packagefamily celebration video

Credits

VML Canada
Agency / Creative
School Editing
TA2 Sound + Music
Music / Sound
MOWAD
Production
WPP Open X
Agency / Creative

Styles

DocumentaryHorizontalCinematicWarm

Industries

Beverages

Context

Brand Film / Corporate Video
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