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Model wearing white lace lingerie and stockings standing in front of pleated curtains in a studio set by Nadia Lee Cohen for Balenciaga.

Balenciaga Summer 2025 Ad Campaign 2025

About

This studio campaign image for Balenciaga's Summer 2025 collection was photographed by Nadia Lee Cohen. The shot features a model positioned centrally against a backdrop of draped curtains, wearing white lace lingerie, matching stockings, and heeled boots. A wooden cabinet stands to the left, and a dark production slate with handwritten text rests on the floor to the right. The lighting is bright and even, casting soft shadows across the neutral floor. Large white typography spelling the brand name is superimposed across the center of the frame.

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Set-dressed

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Advertising Campaign