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ProjectSummer 2025 Ad Campaign
An older woman with blonde curly hair wearing a houndstooth gown standing in front of draped curtains with Balenciaga text overlay

Summer 2025 Ad Campaign 2025

Associated creatives

Nadia Lee Cohen
Nadia Lee CohenPhotographer
Kyle MacLachlan
Kyle MacLachlanModels
Linda Honeyman
Linda HoneymanModels
Sunnyi Melles
Sunnyi MellesModels
Mark Eydelshteyn
Mark EydelshteynModels
Rachel Sennott
Rachel SennottModels
Zhou You
Zhou YouModels
Georgia Ford
Georgia FordModels
Coumba Samba
Coumba SambaModels
Raiki
RaikiModels
Queen
QueenModels
and Leona
and LeonaModels

Tags

older woman in houndstooth gownolder womanhoundstooth gownhoundstooth dressblonde curly hairwoman standingbalenciaga ad campaign

Description

This portrait from the Balenciaga Summer 2025 ad campaign was photographed by Nadia Lee Cohen. The image features model Sunnyi Melles standing full-length in a structured houndstooth patterned gown with exaggerated shoulders. The background consists of draped vertical fabric curtains in a neutral cream tone, accompanied by a decorative black urn on a classical pedestal to the left and a slate chalkboard sign detailing production notes to the right. White bold capital typography reading BALENCIAGA is overlaid across the central foreground. The lighting is soft and even, casting subtle shadows on the seamless studio floor.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign