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  • ·Balenciaga Spring 2024 Ad Campaign Editorial Portrait
BrandBalenciaga
ProjectSpring 2024 Ad Campaign
A masked model in a black hoodie and sweatpants holding a black crossbody bag stands before a grand staircase.

Balenciaga Spring 2024 Ad Campaign 2024

Associated creatives

Demna Gvasalia
Demna GvasaliaBalenciaga Creative Director
Jitka Hanzlová
Jitka HanzlováPhotographer
Ella Gvasalia
Ella GvasaliaModels
 BFRND
 BFRNDModels
Linda Loppa
Linda LoppaModels
Eliza Douglas
Eliza DouglasModels
Renata Litvinova
Renata LitvinovaModels
Krish Ghai
Krish GhaiModels
 Tommy Blue
 Tommy BlueModels
Noureddine Boudaakat
Noureddine BoudaakatModels
Simone Embrack
Simone EmbrackModels
Bibi Hoad
Bibi HoadModels
Jay Pak
Jay PakModels
and Khadim Sock
and Khadim SockModels

Tags

model in black tracksuitblack tracksuitmodel in black hoodieblack hoodieblack sweatpantsblack crossbody bagsunglassessneakersman

Description

Captured as part of the Balenciaga Spring 2024 ad campaign, this portrait features a model dressed entirely in black standing centrally before a grand double staircase. The subject wears a dark hooded zip-up sweatshirt, matching sweatpants, sunglasses, and a cap, accessorized with a black crossbody bag and chunky athletic sneakers. The background displays ornate classical architectural detailing with sweeping staircases and patterned marble flooring. The lighting is bright and even, highlighting the clean lines of the contemporary streetwear against the opulent classical setting.

Style

Editorial, Vertical, Clean

Industries

Streetwear

Color

Jet Black (70%)
Pure White (30%)

Background

Hotel Lobby

Context

Advertising Campaign