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  • ·Balenciaga Spring 2024 Ad Campaign Editorial Portrait
BrandBalenciaga
ProjectSpring 2024 Ad Campaign
Model wearing an oversized black coat with structured shoulder pads and carrying a black handbag inside a hotel lobby

Balenciaga Spring 2024 Ad Campaign 2024

Associated creatives

Demna Gvasalia
Demna GvasaliaBalenciaga Creative Director
Jitka Hanzlová
Jitka HanzlováPhotographer
Ella Gvasalia
Ella GvasaliaModels
 BFRND
 BFRNDModels
Linda Loppa
Linda LoppaModels
Eliza Douglas
Eliza DouglasModels
Renata Litvinova
Renata LitvinovaModels
Krish Ghai
Krish GhaiModels
 Tommy Blue
 Tommy BlueModels
Noureddine Boudaakat
Noureddine BoudaakatModels
Simone Embrack
Simone EmbrackModels
Bibi Hoad
Bibi HoadModels
Jay Pak
Jay PakModels
and Khadim Sock
and Khadim SockModels

Tags

model in oversized black coatoversized black coatblack coatmodel in black coatblack handbagstructured shoulder pads

Description

This portrait from the Balenciaga Spring 2024 ad campaign features a model standing centrally inside an opulent hotel lobby with a striking black and white checkered floor. The subject wears an extremely oversized black coat with exaggerated, architectural shoulder pads over a dark shirt and long skirt, paired with a black handbag held in one hand. The grand interior background showcases dark paneling, arched entryways, and soft blue armchairs flanking the wide hallway under an ornate chandelier. The composition is captured with clean, polished studio-style lighting that defines the garments' sharp silhouettes against the expansive classical setting.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Pure White (30%)

Background

Hotel Lobby

Context

Advertising Campaign