A&W Chicken Allegiance 2 2026

Description

This commercial video for A&W titled Chicken Allegiance 2, created by agency Cornett, adopts a vintage news broadcast style to humorously cover the fast-food chicken sandwich wars. A news anchor sits at a studio desk in front of a stylized world map, delivering breaking updates with retro microphone equipment and insert graphics. The segment incorporates archival-style footage, newspaper clippings, and social media posts discussing rival chicken sandwiches. The satirical tone and mid-century aesthetic build a narrative around the launch of new A&W chicken sandwiches.