Aurlands Brand Identity 2019

Description

Graphic design for the Aurlands brand identity project features bold black serif typography arranged across an off-white background. The central headline reads Penny Loafer Er Handlaga i Aurland, Noreg, accompanied by a clean line illustration of a loafer shoe and circular stamp graphics. Heydays contributed graphic design for the project, creating a minimalist yet traditional visual layout. The composition uses high contrast between the dark lettering and neutral backdrop to highlight the artisanal heritage of the footwear brand.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Footwear

Color

Background

Paper Texture

Context

Advertising Campaign, Website / Web