BrandAurlands
ProjectBrand Identity

Aurlands Brand Identity 2019
Associated creatives
Tags
Description
A cardboard shoebox sits on a flat blue surface against a matching blue backdrop, photographed from a straight-on perspective with clean studio lighting. The box is wrapped vertically with a vibrant blue paper band featuring black sans-serif typography that reads YOUR ORIGINAL PENNY LOAFERS. On the left and right sides of the kraft box, the word AURANDS appears inside a black oval outline. The composition is minimal and symmetrical, highlighting the branding and packaging design for Aurlands by Heydays.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
3D render / CGI
Industries
Footwear
Color
Camel (60%)
Cobalt (40%)
Background
Solid Colour
Context
E-commerce / Product