Brand
ProjectBrand Identity

Aurlands Brand Identity 2019
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Description
A cardboard shoebox sits on a flat blue surface against a matching blue backdrop, photographed from a straight-on perspective with clean studio lighting. The box is wrapped vertically with a vibrant blue paper band featuring black sans-serif typography that reads YOUR ORIGINAL PENNY LOAFERS. On the left and right sides of the kraft box, the word AURANDS appears inside a black oval outline. The composition is minimal and symmetrical, highlighting the branding and packaging design for Aurlands by Heydays.