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Brand
Ashley Williams
ProjectAshley Williams SS25
Woman in floral print co-ord leaning against a claw machine in an arcade with glowing neon signs

Ashley Williams Ashley Williams SS25 2025

Associated creatives

Daria Kobayashi Ritch
Daria Kobayashi RitchPhotographer

Tags

woman leaning on claw machinewoman in floral co-ordfloral print skirtfloral print topclaw machinearcade claw machine

Description

Captured by photographer Daria Kobayashi Ritch for the Ashley Williams SS25 project, this vertical fashion image depicts a young woman standing in a brightly lit arcade. She wears a matching floral print top and skirt with patterned leggings and flat shoes, leaning forward to look into a row of glowing claw machines. The arcade interior features tiled floors, pink and green neon signage, and additional game cabinets receding into the background. The lighting is soft and ambient with vibrant neon highlights casting gentle glows across the scene.

Style

Editorial, Vertical, Warm, Retro

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Off-White (60%)
Blush (40%)

Background

Retail Store

Context

Advertising Campaign