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BrandRay-Ban
ProjectA$AP Rocky Ad Campaign
A$AP Rocky in a dark suit wearing sunglasses and holding multiple layered cross necklaces in the Ray-Ban advertising campaign.

Ray-Ban A$AP Rocky Ad Campaign 2025

Associated creatives

A$AP Rocky
A$AP RockyModel

Tags

asap rockyasap rocky portraitblack man in suitray-ban sunglassescross necklaces

Description

This black-and-white portrait features A$AP Rocky as part of an advertising campaign for Ray-Ban. He wears dark sunglasses, a structured dark suit, a patterned tie, and multiple layered cross necklaces that he holds up with both hands near his face. The composition is intimate and dramatic, highlighting textured details in the accessories and clothing against a softly lit background.

Style

Editorial, Vertical, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (70%)
Pure White (30%)

Context

Advertising Campaign