Ray-Ban A$AP Rocky Ad Campaign 2025

Description

A$AP Rocky is featured in an ad campaign for Ray-Ban, riding a bicycle on a bustling city street. He wears a grey hoodie layered beneath a dark bomber jacket, dark trousers, and distinctive wrap-around eyewear, captured in a candid, documentary-style street shot. In the background, pedestrians walk past storefronts with signage displaying numbers and text, adding an urban context to the scene. The natural lighting and street-level framing give the composition an authentic, energetic feel.

Style

Documentary, Vertical, Grainy, Raw

Techniques

Analogue / film, Natural light

Industries

Eyewear

Color

Background

Street

Context

Advertising Campaign