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BrandRay-Ban
ProjectA$AP Rocky Ad Campaign
A$AP Rocky wearing a navy suit and sunglasses, seated on stone steps holding a stack of custom cash for a Ray-Ban campaign.

Ray-Ban A$AP Rocky Ad Campaign 2025

Associated creatives

A$AP Rocky
A$AP RockyModel

Tags

asap rockyasap rocky portraitman in navy suitnavy suitsuitsunglassesblack manblack man in suit

Description

A$AP Rocky is featured in an advertising campaign for Ray-Ban, seated casually on stone steps in front of a weathered wooden door. He wears a dark navy suit jacket and matching trousers, a white shirt, a patterned tie, and dark sunglasses. Several layered chain necklaces with cross pendants, a watch, and rings adorn his outfit, while he holds up a stack of custom printed currency to the camera. The warm colour grading and natural lighting evoke a vintage aesthetic, complemented by patent leather dress shoes and a textured fur garment resting beside him.

Style

Vertical, Commercial, Desaturated, Retro

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Navy (70%)
Pure White (30%)

Background

House

Context

Advertising Campaign