Arte Brand Identity 2017

Description

This brand identity project for Arte, designed by Vrints-Kolsteren, showcases a campaign image split into two vertical panels. The left panel features a black man seated on pale natural stone against a sandy terrain background, wearing a dark jacket over a white t-shirt and light trousers. Large overlaid white typography displays the brand name arte and SS16. The right panel is a clean white section containing address and web details in a typewriter font. Natural lighting and a minimal editorial composition define the overall aesthetic.

Style

Editorial, Horizontal, Clean

Techniques

Typography, Natural light

Industries

High Street Fashion

Color

Background

Sand Dunes

Context

Advertising Campaign