Arte Brand Identity 2017

Description

A minimalist brand identity showcase for Arte, featuring clean lowercase sans-serif typography centered horizontally against a smooth, light grey backdrop. The composition is balanced and uncluttered, highlighting the precise geometry of the dark grey logotype. Designed by graphic design studio Vrints-Kolsteren as part of a clean visual identity project. The lighting is even and diffused, creating a flat, graphic quality with no visible shadows or distractions.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Vector

Color

Background

Grey Seamless

Context

Advertising Campaign