Arte Brand Identity 2017

Description

This portrait for the Arte brand identity project features a Black man wearing a dark black hoodie against an open sky background. The composition includes overlaid white typography displaying the brand name and season identifier SS16, designed by graphic design studio Vrints-Kolsteren. The lighting is soft and natural under an expansive sky, emphasizing the stark contrast between the subject and the minimalist backdrop. The grain and subtle texture give the image a classic editorial quality.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Analogue / film, Natural light

Industries

Streetwear

Color

Background

Clear Sky

Context

Advertising Campaign