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BrandArjowiggins
ProjectBrand Identity
An open book viewed from the side, showing curved pages and a black cover against a plain white background.

Arjowiggins Brand Identity 2017

Associated creatives

North
NorthGraphic Design

Tags

open bookbook pagespaper bookbook bindingblack coverpaper stock

Description

This photograph features an open book viewed from a low side angle against a clean white background. The pages fan out with graceful curves, displaying alternating white, grey, and ochre paper stocks. A solid black cover grounds the composition at the base. The clean lighting highlights the texture and layering of the specialized paper stocks within the binding.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Pure White (50%)
Jet Black (30%)
Mustard (20%)

Background

White Seamless

Context

E-commerce / Product