Arjowiggins Brand Identity 2017

Description

An open hardcover book rests on a clean white surface with its pages gently curling upward, revealing interior spreads featuring landscape photography and minimal typography. The pages display full-color imagery of natural environments alongside clean sans-serif text reading An error in manufacture is a misfortune. To send out defective paper spells ruination. The lighting is bright and even, highlighting the physical texture of the paper stock and the binding. North designed the brand identity project for Arjowiggins, showcasing high-end paper manufacturing and graphic design presentation.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light, Emboss & Deboss

Industries

Digital Media & Publishers

Color

Background

White Seamless

Context

Editorial