Arjowiggins Brand Identity 2017

Description

An open hardcover book lies flat against a neutral light background, presenting a dual-page editorial layout for the Arjowiggins Brand Identity project. The left page features a muted industrial scene with a bright green cart holding coiled blue industrial hose, set against large metallic structures and grating. The right page consists of a narrow, vertical photographic inset displaying rocky terrain with green vegetation. Designed by North, the layout emphasizes clean white negative space and crisp photographic reproduction across textured paper stock.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography, Screen print / silkscreen

Color

Background

White Seamless

Context

Editorial