Apex Wheels Brand Identity 2024

Description

A large rectangular billboard advertisement for Apex Wheels is mounted against a textured concrete wall on an outdoor paved plaza. The billboard features an off-white background with bold black typography reading BUILT TO WIN TROPHIES NOT ATTENTION. Embedded within the text are two small photographic insets showing racing cars on a track and a silhouette holding a trophy. The red Apex brand logo appears in the upper left corner alongside smaller text in the upper right. Natural daylight illuminates the scene with clear skies visible above.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Natural light

Industries

Luxury Automotive

Color

Background

Carpark

Context

Out of Home (OOH)