Brand
ProjectBrand Identity

Apex Wheels Brand Identity 2024
Associated creatives
Tags
Description
A large rectangular billboard advertisement for Apex Wheels is mounted against a textured concrete wall on an outdoor paved plaza. The billboard features an off-white background with bold black typography reading BUILT TO WIN TROPHIES NOT ATTENTION. Embedded within the text are two small photographic insets showing racing cars on a track and a silhouette holding a trophy. The red Apex brand logo appears in the upper left corner alongside smaller text in the upper right. Natural daylight illuminates the scene with clear skies visible above.