Apex Wheels Brand Identity 2024

Description

An illuminated rectangular sign featuring bright white typography reading GARAGE against a vibrant red background hangs suspended from a dark ceiling. The sign serves as the central focal point within a dimly lit commercial environment featuring various overhead track lighting fixtures and fixtures scattered across the dark grid ceiling. The stark contrast between the glowing red box and the dark surroundings creates a dramatic visual focus. This piece forms part of the Brand Identity project designed by Gold Front for Apex Wheels.

Style

Horizontal, Commercial, Matte, Minimalist

Color

Background

Black Seamless

Context

Advertising Campaign